August Team Content
Consistent posting isn’t just about quantity — it’s about showing up with heart, building real relationships, and making the business fun and approachable. This calendar gives you a clear, easy-to-follow plan that blends personality, products, and opportunity perfectly.
Weekly Themes: Consistent personal pillars, variety in product/opportunity focus, calls to action rotate but encourage scans frequently.
WEEK 1: August 1–7
Friday, Aug 1 – Personal (Mindset Pillar) Post: “Why I don’t sell skincare… I coach confidence.” CTA: Comment what confidence means to you + scan to unlock your custom routine.
Saturday, Aug 2 – Product (Customer Testimonial) Post: “Skeptic turned superfan!” Share a before/after or quote. CTA: Scan to get your personalized results.
Sunday, Aug 3 – Personal (Behind the Scenes) Post: Real-life work-from-home photo/story. CTA: DM me for the scoop or scan to see what I’m passionate about.
Monday, Aug 4 – Business Opportunity Post: “Why I chose ABBI instead of returning to a 9-5.” CTA: Scan or message to learn about the ambassador program.
Tuesday, Aug 5 – Product Spotlight Post: Cleansing Foam benefits + demo. CTA: Scan to see if it fits your skin goals.
Wednesday, Aug 6 – Personal (Self-Care) Post: My nightly skincare ritual = sanity. CTA: Have you scanned yet? Treat yourself.
Thursday, Aug 7 – Team Testimonial Post: Spotlight a teammate and their transformation. CTA: Drop a 💜 or scan to learn more about our team.
WEEK 2: August 8–14
Friday, Aug 8 – Personal (Family or Pets) Post: “What these two (dogs/kids) have taught me about showing up daily.” CTA: What (or who) fuels your fire? Share below + scan if you need a glow-up!
Saturday, Aug 9 – Product (Active Ingredient Highlight) Post: “Let’s talk hyaluronic acid! What it is + why ABBI uses the best version.” CTA: Scan to see what your skin needs most.
Sunday, Aug 10 – Personal (Throwback) Post: A picture of your skin/business/life before ABBI. CTA: Have your own skin story to write? Let’s start with your scan.
Monday, Aug 11 – Business (Freedom Story) Post: “What does freedom look like to you? Here’s mine: [photo of simple joy].” CTA: Ready for more time and less stress? Let’s chat or scan.
Tuesday, Aug 12 – Product (Routine Breakdown) Post: What a full ABBI routine looks like for dry skin. CTA: Wonder what yours looks like? Scan to find out.
Wednesday, Aug 13 – Personal (Values) Post: Why clean beauty matters to me as a woman/mom/business owner. CTA: Do ingredients matter to you too? Start with a scan.
Thursday, Aug 14 – Testimonial (Client Confidence) Post: Share a story about someone who went makeup-free after using ABBI. CTA: Could that be you? Scan now to begin.
WEEK 3: August 15–21
Friday, Aug 15 – Personal (Transformation) Post: Share a self-image transformation (inside or out). CTA: What’s your next chapter? Start with your skin scan.
Saturday, Aug 16 – Product (Custom Cream Love) Post: My “easy button” cream and why I’m obsessed. CTA: Want your own 3-in-1 magic? Scan away.
Sunday, Aug 17 – Personal (Self-Care Reminder) Post: “Sunday Reset Rituals” – skincare, music, tea, journaling. CTA: What’s in your Sunday lineup? Don’t forget to scan for self-care, too.
Monday, Aug 18 – Business (Join Us) Post: “We’re building something beautiful here… and you’re invited.” CTA: Curious? Let’s chat or scan to explore the ambassador path.
Tuesday, Aug 19 – Product (Exfoliation Focus) Post: Why I exfoliate 2x a week (and what it’s done for my glow). CTA: Want your radiance revealed? Scan for your formula.
Wednesday, Aug 20 – Testimonial (Busy Mom) Post: ABBI gave her back 3 minutes and her skin. CTA: Time-starved? Skin-sad? Scan now.
Thursday, Aug 21 – Personal (Beauty from Within) Post: “What makes me feel beautiful has changed over the years…” CTA: What about you? Comment & scan to match your outside with your inside.
WEEK 4: August 22–31
Friday, Aug 22 – Personal (Gratitude) Post: 5 things I’m grateful for today (including you!) CTA: What’s on your gratitude list? Start with your skin today. Scan away.
Saturday, Aug 23 – Product (Travel-Friendly) Post: ABBI on-the-go: what I pack for vacations or sleepovers. CTA: Want a portable routine? Scan for yours.
Sunday, Aug 24 – Personal (Lessons Learned) Post: “3 Things ABBI has taught me that I never expected.” CTA: What might it teach you? Only one way to find out… scan!
Monday, Aug 25 – Business (Your Next Step) Post: “If not now, when?” CTA: Let’s talk or scan to step into purpose.
Tuesday, Aug 26 – Product (Summer Skin Recovery) Post: How I’m healing my sun-soaked skin with ABBI. CTA: Scan to help your skin recover and repair.
Wednesday, Aug 27 – Testimonial (First-Time User) Post: “She was shocked after just 7 days.” CTA: Your day 1 starts now. Just scan.
Thursday, Aug 28 – Personal (Celebrate the Win) Post: Big or small, share a recent win and why it matters. CTA: Celebrate yourself. Then scan and let your skin do the same.
Friday, Aug 29 – Bonus (Behind the Scenes) Post: How I prep for month-end or team calls. CTA: Want in? Ask me how or scan for a sneak peek.
Saturday, Aug 30 – Business (End of Month Hype) Post: “Still time to finish strong! Want your skin goals met by fall?” CTA: Scan before the clock runs out.
Sunday, Aug 31 – Personal (Reflection) Post: “August Recap: Lessons, wins, growth.” CTA: What was your biggest skin or life win? Share & scan to prep for September!
Content Tips & Tricks
Team Content Ideas
- Highlight Personal Stories & Authenticity: Sharing posts about your daily life, your dogs, workouts, and family connects your audience to YOU — building trust and relatability.
- Product Spotlights & Testimonials: Showcasing favorite products, ingredient benefits, and real success stories creates desire and credibility for ABBI’s skincare solutions.
- Business Opportunity & Team Highlights: Talking about your freedom journey, the ambassador program, and celebrating teammates inspires others to join and stay motivated.
- Calls to Action Focused on Scanning: Encouraging your audience to scan frequently engages them directly with the brand’s personalized tech, increasing product discovery and sales.
Why Consistent Posting is Powerful
- Builds Trust & Visibility: When your audience sees you regularly, you become a familiar, trusted expert — making them more likely to buy or join your team.
- Establishes Authority & Leadership: Consistent, quality content positions you as a skincare coach and business leader, not just a seller.
- Keeps Momentum & Engagement: Frequent calls to action, like scanning, keep people interacting, increasing chances of conversion and referral.
- Supports Team Growth: Sharing team wins and business posts encourages team pride, accountability, and attracts new ambassadors.
- Creates Predictability & Routine: Having a content roadmap reduces overwhelm and helps everyone stay on brand and on message.